Edward Enninful discusses Today's Society: 'A Decline in Tolerance' Than We Were Decades Ago.
A chance encounter while riding the tube in 1988 changed forever the path of a young Ghanaian arrival to Britain. Spotted by a talent scout, Edward Enninful was rapidly ushered into the city's vibrant 1990s artistic milieu, progressing from mannequin to stylist and, before turning twenty, becoming the style editor of i-D magazine.
"That time was the zenith of the YBA movement – Jay Jopling, Tracey Emin. I met Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I felt we’d be great friends. We all hung out across disciplines. Friday became Saturday into Sunday. I miss that spontaneity."
While Enninful may seem wistful, he is far from alone. Lately, a fond idealisation of the 1990s has become pervasive. However over the last thirty years, Enninful perceives a noticeable regression. "In my view, we’re more divided now than we were in the 90s," he says. "The issue extends beyond this country – it’s a global phenomenon."
Shifting Attitudes
This shift is difficult to overlook: the growth of far-right politics, the reaction against social awareness, and the reassertion of traditional beauty standards. Replacing the hope of the late 90s, currently a more divisive political personality appears as a possible leader. Furthermore, the Union Jack, once an emblem of cultural optimism, has become contentious again.
For Enninful, the response has consistently been to champion culture in all its multifaceted forms. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, including a broad spectrum of influential figures from art.
"Those in a position of influence should wield it," he says, discussing those editorial decisions. "There is much discussion about immigration; I would not be in this position if Britain was not a welcoming country, if it hadn't given my family a refuge and an opportunity. That’s the Britain I cherished. I trust this period will fade."
Hope in the Next Generation
He finds hope in the next generation: "They’re much more aware than we were. They talk about unconscious bias – I didn't even know what that was."
Those early experiences would define a pioneering career marked by boldness and representation. Enninful set a precedent as the first man, first Black editor, first gay man, and first disabled gay man of colour to assume the editorship at British Vogue. His leadership featured diverse covers showcasing models of colour, curvy models, an octogenarian, and people from all walks of life. Significantly, sales grew.
"Ignoring vast segments of the population, it’s more than that you’re failing to represent – it’s commercially unwise," he states.
A New Chapter as a 'Disruptor'
He has recently launched his agency EE72 and its accompanying magazine, 72, his premier initiative since moving on from his previous role. He says he wants to continue being a "change-maker".
"My nature is to challenge the established norms. I was born and raised in a place where Black professionals were the norm – the doctors, the attorneys, the leader. Then we came to England, with nothing, and I was a minority. I was incredibly timid. My teachers said I’d have no future. Me and my brothers were harassed under the Sus laws … all that gave me a unique perspective both an insider and outsider."
In contrast to the popular image of industry figures as loud and highly strung, Enninful is softly spoken and projects peace. His journey has included its share of adversity, including well-documented battles with mental health and substance use.
He has also undergone significant health issues, having had multiple operations on his eyes, resulting in impaired eyesight. "I experienced such a time of fear for two years, away from work, terrified I was going to lose my sight. It’s like PTSD; you just live in fear 24/7. I prayed, if this ever ends, I’m just going to do everything that I was so fearful to do. I’m not going to confine myself to just being an editor or a fashion person."
The Tate Britain Exhibition
This determination to fit into a box has led him away from the industry that built his career. He is now putting together a major 1990s exhibition at Tate Britain, showcasing work by a host of pivotal artists and photographers from the era. The show, he says, aims to explore the decade's interdisciplinary energy – and give platform to those who did not receive a spotlight at the time.
"Institutions didn't always shine a light on the right artists because they lacked the right pedigree," he comments.
This venture itself operates on a different approach, eschewing traditional advertising in favour of creative collaborations. "We ask, what can we do together? Is it an event, a podcast? The magazine is a piece within a larger creative platform."
Looking Forward Without Fear
Now, Enninful operates as one of the world's most respected creative power brokers. His path, he states, is a testament to the power of defying expectations.
How would the younger Edward make of the his current self? He chuckles. "It would be a surprise, but he’d be proud. Back then I was sceptical of institutions. I didn't think institutions like Tate were a place for someone like me."
He reflects. "Nothing is assumed. We were displaced, we left our homeland. I almost lost my vision. So fear is not a factor. People have counted me out my whole career. But I am unstoppable once I’ve set my intention to do something."