Decoding Zohran Mamdani's Style Choice: What His Suit Reveals About Modern Manhood and a Changing Culture.
Growing up in the British capital during the noughties, I was constantly surrounded by suits. They adorned businessmen hurrying through the Square Mile. They were worn by dads in the city's great park, playing with footballs in the golden light. Even school, a inexpensive grey suit was our required uniform. Traditionally, the suit has functioned as a uniform of seriousness, projecting authority and professionalism—traits I was expected to aspire to to become a "adult". Yet, before recently, my generation appeared to wear them less and less, and they had largely disappeared from my consciousness.
Then came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony wearing a sober black overcoat, pristine white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captured the public's imagination unlike any recent mayoral candidate. But whether he was cheering in a music venue or attending a film premiere, one thing was largely unchanged: he was frequently in a suit. Relaxed in fit, modern with soft shoulders, yet traditional, his is a typically professional millennial suit—well, as common as it can be for a generation that seldom bothers to wear one.
"This garment is in this weird position," says men's fashion writer Derek Guy. "Its decline has been a gradual fade since the end of the second world war," with the real dip coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest locations: weddings, funerals, to some extent, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long retreated from everyday use." Many politicians "wear a suit to say: 'I am a politician, you can have faith in me. You should vote for me. I have authority.'" But while the suit has traditionally signaled this, today it enacts authority in the attempt of gaining public trust. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it performs masculinity, authority and even proximity to power.
Guy's words resonated deeply. On the infrequent times I require a suit—for a wedding or black-tie event—I retrieve the one I bought from a Japanese department store a few years ago. When I first picked it up, it made me feel refined and expensive, but its tailored fit now feels passé. I suspect this feeling will be all too familiar for many of us in the global community whose families originate in somewhere else, particularly global south countries.
Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's shape goes through cycles; a particular cut can thus define an era—and feel quickly outdated. Take now: more relaxed suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something destined to fall out of fashion within five years. Yet the appeal, at least in some quarters, persists: in the past year, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something exceptional."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "He is precisely a reflection of his background," says Guy. "In his thirties, he's neither poor nor extremely wealthy." Therefore, his mid-level suit will appeal to the group most inclined to support him: people in their 30s and 40s, university-educated earning professional incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly don't contradict his stated policies—which include a capping rents, building affordable homes, and free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a luxury Italian suit person," says Guy. "As an immensely wealthy and grew up in that New York real-estate world. A power suit fits naturally with that elite, just as more accessible brands fit well with Mamdani's cohort."
The history of suits in politics is long and storied: from a former president's "shocking" beige attire to other world leaders and their notably impeccable, custom-fit appearance. Like a certain UK leader learned, the suit doesn't just dress the politician; it has the power to characterize them.
The Act of Normality and A Shield
Perhaps the key is what one academic calls the "performance of ordinariness", summoning the suit's historical role as a standard attire of political power. Mamdani's specific selection leverages a studied understatement, neither shabby nor showy—"respectability politics" in an inconspicuous suit—to help him appeal to as many voters as possible. However, some think Mamdani would be aware of the suit's military and colonial legacy: "This attire isn't neutral; historians have long noted that its contemporary origins lie in military or colonial administration." Some also view it as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, perhaps especially to those who might doubt it.
Such sartorial "changing styles" is not a new phenomenon. Indeed iconic figures previously donned formal Western attire during their early years. Currently, certain world leaders have begun swapping their typical fatigues for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the tension between insider and outsider is apparent."
The suit Mamdani selects is deeply symbolic. "Being the son of immigrants of Indian descent and a democratic socialist, he is under scrutiny to conform to what many American voters expect as a sign of leadership," notes one author, while at the same time needing to navigate carefully by "avoiding the appearance of an establishment figure selling out his non-mainstream roots and values."
But there is an acute awareness of the double standards applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a millennial, skilled to assume different personas to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, traditions and clothing styles is common," commentators note. "White males can remain unnoticed," but when others "seek to gain the authority that suits represent," they must carefully navigate the codes associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between belonging and displacement, inclusion and exclusion, is visible. I know well the discomfort of trying to conform to something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in politics, appearance is not neutral.